Algorithms to Style People: Stitch Fix Applies Data to Fashion
| Case Code: ITSY096 Case Length: 13 Pages Period: 2011 - 2019 Pub Date: 2018 Teaching Note: Available |
Price: Rs.300 Organization: Stitch Fix Industry: Fashion; E-commerce Countries: US Themes: Analytics, Big Data Strategy |
Abstract Case Intro 1 Case Intro 2 Excerpts
The origins
After completing her BA in Economics (with Honors) from Stanford University in 2005, Lake took up a consulting job where she assessed data for the restaurant and retail industry. In the course of her work, Lake saw that though several consumers wanted to purchase apparel online, it was tough for them to filter the thousands of choices available and narrow down to the ones that suited their requirements. She recognized that the challenge was, “How can we marry the ease of shopping online with what people want in clothes, which is really about fit and style?” ..
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